Writing Task:

For the writing task i must ask myself the following:

What has my creativity been for in the past few years?
Who has it been for?
Why have I done it this way? Has this been my decision or someone else’s?
What do I want the future of my creativity to be?



I feel that initially, my creativity was nothing more than a hobby that has became a career path. These past few years it has been a case of furthering myself through techniques and practices while satisfying briefs and essentially ticking boxes to allow myself to progress in education. This meant that it was often a juggle between creativity and meeting grades by hitting targets; which can be quite restricting.
My creativity has essentially been for myself, it is what i enjoy and ultimately what i feel i excel at.
However my creativity has been USED for other people. By being a designer it is my task to meet a clients problem with a relevant solution.

In a previous project, i approached a company to design work for them. In the end i redesigned their entire corporate identity. This process was successful through constantly receiving feedback through the owner of the company, along with surveys from relevant sources. This meant that my creativity was focussed in the right direction to meet an outcome that suited the company, therefore benefiting both parties.
Ultimately, the designs were my own ideas, but were influenced by the actions of the people it will be directly affecting.

Hopefully, my future will be about pushing my creativity as far as it can go. I want to be able to do more of what i already enjoy, which is the ability to design for a living. Meet clients, understand their wants and needs and produce an outcome that pushes me creatively while satisfying their dilemma.